In all ages, warriors-knights (vityazes) protected and were the first. Vityaz is the personification of reliability and fidelity! All these properties and characteristics are transferred to Vityaz products. Reliability of goods manufactured by Vityaz is the main functional characteristic of the development of the Vityaz brand.
The involvement and consonance of the Vityaz brand with the history of the origin of the name of the city Vitebsk endows the Vityaz logo with the spirit of patriotism and pride in the homeland, domestic production, and this spirit also hidden in the VTZ abbreviation (Vitebsk Television Plant).
Logo
Our logo has the following characteristics:
- it is easy to read, original in design;
- it is bright and clear, because this is actually the only symbol that remains with the enterprise unchanged, for the entire time of its existence.
When making the logo, a clear font is used, the simplicity of lines in combination with Slavic elements characterizes courage, decisiveness of actions, connection with history and traditions.
Logos in Russian and English, as well as the logo color, have been approved for use - PANTONE 287:
Trademark
The registered trademark of the Vityaz brand serves as a continuation of the logo, is the intellectual property of the enterprise and symbolizes its strategy. The Vityaz trademark is an image of a hero with a sword in his hand, who raises his horse on its hind legs, saluting the opponent.
The composition forms a stylized Latin letter ‘V’, the beginning of the English word ‘Victory’, which symbolizes superiority.
Trademark color - PANTONE 287:
Corporate color
The Vityaz brand uses blue color (PANTONE 287) for the logo and trademark. The blue color is associated with constancy, fidelity, reliability and honor, thus the corporate color as the element of corporate identity continues and emphasizes the main directions of the creative strategy of the Vityaz corporate brand.
According to astrological tables, each letter of the alphabet has its own color. When these colors are added according to the rules of the RGB standard, the color of the word ‘Vityaz’ will be the one corresponding to number 287 in the PANTONE palette. Blue is the color that symbolizes leadership qualities.
| В(V) — Green-blue | |||
| И(I) — light blue | |||
| Т(T) — dark gray | |||
| Я(YA) — red-pink | |||
| З(Z) — blue-green | |||
| Ь — blue-lilac | |||
| VITYAZ — PANTONE 287 (C) | |||
| VITYAZ — PANTONE 352 | |||
Trademark flag
